An iconic staple in Italy since 1885, Amaro Montenegro’s popularity in North America still had room to grow. To raise brand awareness within the United States and ultimately drive more conversions, we produced an engaging website tailored to the budding U.S. market while still appearing visually cohesive to the Global page experience.

The goal was to create an easier and more accessible U.S. website that would communicate the brand story in a clear and simple way for new audiences.

 Functionally, the website needed to integrate a product portal driving users directly to online shops and a ‘Happenings’ page speaking to event participation such as local
pop-ups and cocktail pairings held in key markets.