Baffin Footwear

Inner Boot System & Icons

An interchangeable set of graphics for the Baffin Footwear brand to communicate the inner construction, and fabrics used within their highly sought after technical footwear.

From deep winter boots to steel toe work-wear, effectively describing and illustrating the differences between product lines has become crucial in telling the story of what has made Baffin a leader in footwear within Canada and abroad.

Agency: Elemental
Year: 2023

Client: Baffin